Basics of Pay Per Click (PPC) Advertising

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Nowadays, it seems every business needs to know how to scale their organisation or enterprise through advertising on search engines such as Google. But, this isn’t knowledge we’re all born with and running a business can leave very little time for anything else. With this in mind, we’ve put together this handy little article to […]

How to Increase Lead to Sale Conversion Rates

sales funnel

Marketing exposure is inherently worthless. There, I said it! If you are investing in marketing, website visits can be a meaningless metric. They must convert into enquiries, which in turn must turn into actual sales. The sad fact is that many businesses are wasting their hard-earned dollars by being inattentive to their leads. Today I’d […]

Social Media Marketing Trends for 2018

social media

The rise of social media has brought out brand’s creativity in innovative and engaging ways, with aesthetically pleasing products posing on the internet or individuals showcasing their personal identities. Companies have turned to content marketing and social media as powerful tools to gain more social influence and exposure. With advanced technologies and apps, social media […]

Beginners Guide to Marketing Automation

marketing automation

Since entering the information age, industrial competitiveness has expanded beyond regional bounds. In times preceding the digital era, the competitive market had predominantly consisted of local businesses within a specific territory. The digital revolution shifted the nature of marketing due to how competitors have become interconnected by the use of online search engines. Businesses from […]

Powerful Statistics on Content Marketing (2017)

marketing statistics

Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible […]

Data Driven Business Decisions- Understanding the Metrics that Matter.

Google Data Studio

Understanding The Digital Marketing Landscape. The Optics and How to Maximise ROI. Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing […]

Increase Your Conversion Rate with Simple Psychology

Wall Street

  Conversion Rate Optimisation (CRO) is the process of increasing and optimising the number of customers that convert after landing on your web-page. It is an essential process in driving sales and achieving a bigger return on investment (or ROI) for your business. Within this article we will focus on five simple psychological principles which […]

Reputation Management in the Digital Age

reputation management

Online Reputation Management Specialists As a business owner, you know how important a good reputation is. People talk and love to share their experiences with business and products, both good and bad – this is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their friends, families and colleagues. People […]

Google’s Fred and Owl Updates Shake SEO World

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2 Major Google Algorithm Updates Shaking the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and […]

Why Content Marketing is Essential for your Brand


According to Content Marketing Institute,  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to […]